Mumbai, march 5, 2008wfaisa global advertiser conference1marketing strategypresentation by. The report provides a comprehensive insight into the company, including strategy formulation, strategy planning, strategy evaluation and selection as well as strategy implementation. The digital marketing institute realized early on that vodafone is a company that wants to set the pace, not just keep up with it. Swot analysis is a technological tool through which strengths and weaknesses, as well as opportunities and threats of the business can be identified kotler et al. Contents introduction 1 role of strategic marketing in an organisation and links between. The company employs over 65,000 staff worldwide and enjoys a generous customer base of million. Marketing mix of vodafone analyses the brandcompany which covers 4ps product, price, place, promotion and explains the vodafone marketing strategy. Secondary data regarding growth of indian telecom industry, vodafone and its strategies in india and other related facts was collected from the website of trai, dot and vodafone. Vodafone is launching the biggest marketing campaign in its history as it revamps its strategy, strapline and visual identity around the theme of future optimism. Companyvodafone vodafone is a british multinational telecommunications company which operates its own networks in 26 countries and has partner networks in over 50 countries. Writepass essay writing dissertation topics tocintroductionm2m marketing and future innovationconclusiononline references beginning with a basic tool, a mobile wallet and how. The marketing mix of vodafone discusses the product, price, place and promotions and overall the complete vodafone marketing mix. The strategy is a buzz that lives up to the brand image of great creatives and clever marketing. Marketing strategy of vodafone india essay 2429 words.
Inside the digital marketing strategy of vodafone for vivo. Marketing strategy of vodafone vodafone marketing strategy. Vodafone is an innovative company which is also known for its excellent marketing. Our cr management mirrors the way we manage our business, with a global team of cr managers working across the business with a presence in each local operating company.
Shared beliefs and attitudes of the population play a great role in how marketers at vodafone group plc will understand the customers of a given market and how they design the marketing message for. Vodafone is a leading telecommunications player with operations in europe. Vodafones good network of distribution channel is helping to reach and provide services to the people living in remote villages and areas of india. On the marketing front it revived its original theme. Nov 12, 2016 learn about vodafones upcoming 5 year strategy and the key deliverables in the it domain. In the first 10 days of ipl indian premier league it has reached a cumulative of 89 million. In depth strategic analysis of the vodafone group 1. It gives the reader a briefing as to how vodafone has grown in the. Comparative analysis of marketing strategies of vodafone. Strategic marketing articles with more than 470 million customers across the globe in mobile telephony, more than million customers in fixed broadband and 10 million customers in cable tv. He underwent his mba marketing summer internship training at vodafone and. International strategy of the vodafone group plc essay. Jul 20, 2019 with the help of good international marketing strategy, vodafone had enlarged its customer base from 2.
As a consortium between vodafone international, air touch, and local and international partners, it became the second largest operator in the country. All my mba colleagues, i am sharing a great mba marketing summer training project report of my friend. May 11, 2016 meanwhile vodafone is investing heavily in highspeed 4g networks, as part of its datacentric business strategy to counter competitors. For improvement in the business and gain the comparative advantage, vodafone could use the substantive growth strategy in which management willdiversify the existing products and services into different segments. Business and management submitted by priyankakiran words 4426 pages 18. Search and upload all types of project report on vodafone marketing projects for mbas on. Many a time the concept of marketing planning is misinterpreted with vodafone has been able to overcome most strategy formulation and businesses of the. For improvement in the business and gain the comparative advantage, vodafone could use the substantive growth strategy in which management willdiversify the existing. Doc marketing strategy of airtel nitin singh academia. Use of this business strategy will help organization to maintain the effectiveness through vertical. Markeitng strategy of vodafone and how the brand is using digital technology. This strategy has captured the imagination of millions. The project work was undertaken to evaluate the marketing strategies of vodafone in india. Vodafones goto for better customer retention vb live.
Vodafone has come with creative advertising campaign for its various plans. Vodafone, having established a global presence and having invested highly in marketing a differentiated image by promoting a vodafone life style, currently enjoys a differentiating advantage that, if exploited properly, can offer a lead in competition. Vodafones is targeting its marketing strategy to the people living in small towns and villages, lower or middle income group of population, youngsters and business peoples. Marketing strategy is also help full in the development of business. University of mumbai a project report on research on marketing strategy of. Case study on vodafones rebranding strategies in india. The final transition removed the jphone logo altogether to a sole focus on vodafone vodafone kk. This is a research report on project report on vodafone marketing by aditi shah in others category. Social factors that leadership of vodafone group plc should analyze for pestel analysis are.
Futurist virtual keynote speaker patrick dixon 52,659 views. Jul 10, 2019 vodafone has made it a core pillar of its marketing strategy. Jul 12, 2018 all my mba colleagues, i am sharing a great mba marketing summer training project report of my friend. But according to treasury new zealand there are 210,000 children and young people who dont have access to the resources and opportunities they need to grow into the great.
Recommended marketing strategies of vodafone a marketing strategy is a plan of action in which vodafone have utilized in order counter the competition from its rivals and in the process attained a significant market share in the telecommunication industry. Unit 4 strategic management assignment vodafone locus. Our strategy the vodafone new zealand foundation is dedicated to creating a thriving and prosperous aotearoa new zealand, where all young people can live lives they value. In the most recent three years, vodafone had developed its customer base by 20% and this development is concentrated on rising mobile markets such as china and india. View essay marketing strategy of vodafone india ltd. They didnt just want a foundation to their digital marketing, they also wanted.
Caretech works across the uk, supporting people with disabilities and challenging behaviours, and helping them discover a more independent way of life. Vodafone international marketing strategy research paper. Ali mumbai, march 5, 2008 wfaisa global advertiser conference 1 2. Jun 28, 2012 writepass essay writing dissertation topics tocintroductionm2m marketing and future innovationconclusiononline references beginning with a basic tool, a mobile wallet and how vodafone rated 10th on the ftse 100 index is engaging this issue, then moving on to discuss smartphones and how their popularity is increasing. He underwent his mba marketing summer internship training at vodafone and topic of his project was vodafone s segmentation, targeting, positioning and marketing strategy. Pdf vodafone marketing planning report for hnd marketing. Vodafone strived to become the market leader, and used an aggressive marketing strategy to broaden its services and expand its offerings further than its competitors. In the words of duncan and moriarty 2007, the connection between the corporate strategy and the marketing strategy is based on the organizational structures and policies. The case takes the students through the journey of vodafones marketing communication since its introduction in the indian market. Marketing strategy of a firm encompasses many factors that. Vodafone digital marketing managers and customers of the brand. The role of mobile in driving efficiency and sustainability in the food and agriculture value chain context findings recommendations appendices authors and contributors vodafone vodafone group plc is one of the worlds largest mobile communications companies by revenue. Vodafone has started a programme which it calls cxx and whose central focus is to improve customer experience.
Marketing strategy of vodafone vodafone marketing strategy september 6, 2018 by hitesh bhasin tagged with. Strategic analysis of vodafone group plc the writepass journal. It gives the reader a briefing as to how vodafone has grown in the past few years the changes in communication strategies involved to propagate the product. Vodafone has made it a core pillar of its marketing strategy. May 04, 2019 the marketing mix of vodafone discusses the product, price, place and promotions and overall the complete vodafone marketing mix. Learn about vodafones upcoming 5 year strategy and the key deliverables in the it domain. Marketing strategy of a firm encompasses many factors that are necessary for the escalation of the firm such as consumer acquisition, customer withholding, market development, etc. See how it transformation is enabling the company strategy. Digital technology is playing a central role in its marketing strategy and the. To acquire faster growth the company is focusing on customer engagement and digitization. In the recent years, it made several changes to its marketing strategy to grow its customer engagement and strengthen its connection with consumers all over the world.
The data for the thesis was collected using both primary and secondary data. Marketing strategy plays a vital role in the development of corporate strategy which has directly concerned to fulfil customers demand and wants and efficiently meeting their requirements. Vb live aipowered analytics can change the customer retention game, says aditi mohanty, vodafones digital marketing manager. Caretech works across the uk, supporting people with disabilities and challenging. Corporate strategies of vodafone include the strategic planning and vision of the corporation. Vodafone group plc is a british multinational mobile network operator and britains third largest company which is also the world. The role of mobile in driving efficiency and sustainability in the food and agriculture value chain context findings recommendations appendices authors and contributors. Vodafone does not consider corporate responsibility cr as a mere philanthropic gesture or addon. Vodafone has a global footprint that spans five continents including europe, asia, the us, africa and australasia. It is your role to define the communication strategy for vodafone who wants to become the first telecommunication company of the country.
Vodafone marketing mix 4ps vodafone marketing strategy. Mar 03, 2011 vodafone has come with creative advertising campaign for its various plans. The name vodafone came from voice and data fone chosen by the company to reflect the provision of voice and data service over mobile phones vodafone came to india in 2005 acquiring hutison essar company vodafone was officially launch on 27 th september 2007 in mumbai introduction. The video production company never misses a call, in the office or on location, thanks to one net business. Swot analysis is a technological tool through which strengths and weaknesses, as well as opportunities and threats of the business can be identified kotler et al, 2008. With the help of good international marketing strategy, vodafone had enlarged its customer base from 2. A marketing strategy analysis of vodafone uk essays. Recommended marketing strategies of vodafone a marketing strategy is a plan of action in which vodafone have utilized in order counter the competition from its rivals and in the process attained a. Scribd is the worlds largest social reading and publishing site. International strategy of the vodafone group plc essay bartleby. Vodafones new advertising campaign in india carried on with the same popular pug that has become a brand ambassador for. Vodafone marketing management table of contents introduction 1.
What kind of branding strategy does vodafone follow. On the marketing front it revived its original theme with the pug dog as the mascot. As a first assignment, you will have to choose 1 of the 3 products vodafone wants to implement on the rwandese market please find below information regarding those different. Relation between marketing and corporate strategy in vodafone source. Meanwhile vodafone is investing heavily in highspeed 4g networks, as part of its datacentric business strategy to counter competitors. Sep 06, 2018 competitive advantage in the marketing strategy of vodafone. In the recent years, it made several changes to its marketing strategy to grow its customer engagement and strengthen its. Apr 19, 2020 marketing mix of vodafone analyses the brandcompany which covers 4ps product, price, place, promotion and explains the vodafone marketing strategy. Marketing strategies of vodafone authorstream presentation. Project report on vodafone marketing by aditi shah in. The different marketing strategies used by the two companies airtel and vodafone will be discussed highlighting a successful marketing strategy used by each company. Although 66% of its total revenue of 41 billion euros 2016 annual report data. Pdf the strategic alternatives of vodafone uk in 2009. Shared beliefs and attitudes of the population play a great role in how marketers at vodafone group plc will understand the customers of a given market and how they design the marketing message for wireless communications industry consumers.
As of 2020, there are several vodafone marketing strategies like productservice innovation, marketing investment, customer experience etc. An assortment of examples where strategic management. Marketing research on vodafone plc 4021 words 17 pages. The training was conducted in bharti airtel limited siwan, bihar. Comparison of airtels and vodafones marketing strategy. This strategy warmed jphones customers to the idea of a global brand replacing a local brand. This project is done for the partial fulfillment of my curriculum of full time pgdm program 20082010. Marketing strategy plays a vital role in the development of corporate strategy which has directly concerned to fulfil customers demand and wants and efficiently meeting their.
Marketing strategy of vodafone shows how the brand is targeting different sections of the societies with their different offerings. The case takes the students through the journey of vodafone s marketing communication since its introduction in the indian market. Strengths and weaknesses are considered to be internal factors affecting the company, whereas threats and opportunities are external factors. The name vodafone came from voice and data fone chosen by the company to reflect the provision of voice. A live webcast of the presentation will commence at approximately 09. Marketing news, analysis, opinion and insight featuring vodafone. This would enable us to understand the different strategically important methods used by the two companies to reach a larger market share in india.
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